Château de Viviers
Wine brand, France
Challenge
What is the message on the bottle?
Solution
When faced with so many unique qualities, the challenge is to identify the ones that will best connect with your audience.
The Viviers story is extremely rich; from its legacy of serving the French Kings, the castle’s historic significance, the traditions and characteristics of the Chablis region, the terrain’s unique biodiversity and mineral composition to the owner’s unbound passion and drive for excellence in winemaking. Whilst there is an ongoing trend to make use of more contemporary design in the more traditional wine industry, we strongly felt that this brand needed to be built on heritage. We chose to prominently feature the historic castle, the playground where stories over generations are kept and shared; the fertile ground for its quality Chablis wines. We created beauty in the simplicity of the elements, using the iconic V brand mark to evoke stand out and denote ownership, supported by stunning photography and authentic hand-drawn illustrations. Our brand for Viviers wines will uncover the story of true passion, history and quality.
“Working with Amber on a new brand and visual identity has been a great experience for us. Step by step, Amber took us on an exciting, interesting and rewarding journey. The experience helped us gain insight into our own identity, our ambition and our opportunities. It made us more conscious of our history and legacy, helped us define our strategic objectives and identified the ‘clear space’ in the market. Thanks to their structural and hands-on, collaborative approach, we are already picking the fruit of our brand harvest.”
Arnould Lefebure, owner and winemaker