La Fabbrica
F&B brand, UAE
Challenge
How to create a contemporary, but authentic Italian F&B brand experience, outside of Italy?
Solution
We understood instantly that this was never going to be another food chain brand. La Fabbrica was born out of a fine taste for authentic Italian delicacies and a desire to share this unique experience through personal stories with the region. The brand language had to communicate its personal approach and passion for ‘the best of Italy’ without defaulting to cliché. To appeal to a younger audience, we kept the style fresh and contemporary, using terracotta as a primary colour referencing a Mediterranean feel with storytelling to evoke heritage. To reinforce and enrich the brand expression, we created distinctive and ownable patterns, expressing variety and diversity of products.
“When we decided to start our focacceria business in Dubai, the first challenge was the brand, and who do we turn to for it to be uniquely different in a city like Dubai, where the F&B scene is quite a competitive one and the city is not short of creative concepts.
Amber Creative Consultancy captured the spirit of what we were looking for from all aspects. They presented us with a powerful brand that translated all 3 products of La Fabbrica Italiana through a visual identity that sits beautifully on all applications and touchpoints; signage, packaging; uniforms and menu design.
We are quite fortunate to have been introduced to Amber, and to have worked with their strategic branding team that cuts no corners and understands perfectly well the importance of aligning design intent with the business objectives.
Rose, Sarah and Sophie are a solid branding team. Thank you ladies for making La Fabbrica look so good before it even came to life!”
Karam and Maurizio, La Fabbrica