Fabeo
Software brand for small businesses, France
Challenge
How to increase market share and penetrate new segments?
Solution
Already successful in the food industry, we needed to evolve the brand to appeal to small businesses in other markets and segments. By humanising the brand and creating a personal and playful dialogue, we were able to amplify the products’ functional benefits as well as promote the emotional benefits of the brand; enabling business owners to do more/better what they do best. From a credible and esteemed software tool mostly known in the food industry, Fabeo is now a brand relevant to any small and artisan business.
“Amber delivers real value; they bring a fresh perspective with insightful and original ideas. Their energy, responsiveness and pro-activeness perfectly matches the dynamics and needs of a start-up, with speedy and flexible turn arounds.
True experts in brand and design, they have been a great sparring partner for strategic business decisions too. We see our brand as the result of an inspiring and rewarding journey, with Amber continuously encouraging us to think outside the box.”
Guilhem Vallery-Radot, CEO