Challenge

Starting with nutritional supplements (and quickly followed by their essential bag ranges), create a visual language for Planet Organic’s own brand ranges, which builds on the brand equities, whilst inspiring people to make better choices for themselves and their communities.

Solution

We were immediately compelled to create a fresh visual language as strong and bold as the Planet Organic team’s conviction; From bringing back the iconic round logo - central to the design – we started to develop a packaging system to help consumers navigate the different offers – from essential bags and pouches focussing on key brand messaging to nutritional supplements where black & white patterns radiate, expressing the goodness & energy each supplement provides. Pops of colour bring to life the joy of the product experience and help people 'discover better' through easier navigation, whilst simple print respects Planet’s pledge to the environment and further supports the fully recyclable bottles.

Packaging
Brand expression
Illustration