Challenge

How to create the perfect symbioses between traditional craft and modern produce of biodiversity?

Solution

Reinette & Co are a team dedicated to designing and nurturing biodiverse orchards as well as harvesting, pressing and transforming orchard fruit into delicious juices, purees, jellies, etc. R&Co needed a brand and a story to communicate the team’s dedication and passion for nurturing ‘old-fashioned’ orchards, improving soil quality and biodiversity, whilst making it relevant for those searching ‘back to basics’ quality produce. Our illustration style enables us to tell a story and helps balance craft, tradition and biodiversity with freshness and modernity. The playful nature of the design supports the brand’s personality and – with a clear brand architecture – gives breadth to future growth.

Visual identity
Packaging
Brand expression
Kit of parts development
Illustration