Native Nutrients
A naturopathic therapy brand, UK – Global
Challenge
How to transform a ‘prescription only’ product into a consumer brand of choice.
Solution
In our approach, we always consider the consumer first. How can a brand support consumers to make informed decisions more easily? Native Nutrients has unique natural properties that we needed to convey through clear navigation, to help personal self-selection. We used smart colour coding to bundle products around benefits, yet enable sufficient flexibility to differentiate between products. Our design has clear stand-out qualities; fresh, optimistic with a vibrant palette, lifting consumer moods when faced with an often confusing VMS shelf.
“I wasn’t sure what to expect when approaching Amber to help me package and sell a new alternative health product based on natural nutrients. Working directly with Sophie and Sarah has been a true pleasure; their personal approach, consumer perspective and wealth of packaging design experience has resulted in a great brand solution that accurately captures the unique ingredients, with great stand-out and appeal.”
Christina Martin, Founder